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A firm run by the daughter of Bruce Lee has sued a Chinese fast food for using the late kung fu star’s likeness in its logo without permission, according to a report.California-based Bruce Lee Enterprises, whose head is Shannon Lee, is seeking over 210 million yuan (US$30 million) in compensation from Guangzhou-based Real Kung Fu chain, reported Chinese news outlet The Paper citing court documents.

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Bruce Lee Enterprises has also requested that the food firm stop using the image and pay an additional 88,000 yuan (£9,629) to cover legal expenses. In addition, it has asked the chain to issue clarifications for 90 days to say that it has nothing to do with Bruce Lee. The case was accepted by Shanghai No. 2 Intermediate People’s Court on December 5, court documents show. It is waiting to be heard, it is understood.

Real Kung Fu was founded in 1990 and has branches in over 57 Chinese cities. It sells rice bowls with steamed Chinese dishes. Its logo is of a man dressed in a yellow long-sleeved top whose looks and stance are similar to Bruce Lee and his famed ‘ready to strike’ pose from 1973 film Enter the Dragon. Real Kung Fu said on its Weibo account on Thursday that it was ‘puzzled’ by the lawsuit as it had used that logo for the last 15 years. It said that while there had been some issues in the past, its use of the logo was approved by China’s Patent And Trademark Office.

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Bruce Lee Enterprises is represented by Shanghai-based Allbright Law Offices. Details of the case was revealed by one of its senior partners to The Paper, the report said.MailOnline has contacted the law firm for comments. A receptionist said she had received instructions to decline all media requests, adding the firm was ‘unaware of’ the interview given by its partner to The Paper.

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The filing of the case comes as China has pledged to improve protection for intellectual property rights and apply stiffer penalties, one of the key topics in Beijing’s trade dispute with the United States. It also comes two months after China halted the release of Quentin Tarantino’s new film ‘Once upon a Time in Hollywood’ because Shannon Lee complained about the movie’s portrayal of her father, according to a report.

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So far, the most high-profile trademark case between a Western celebrity and a Chinese company has been the suit from US basketball player Michael Jordan against Fujian-based sportswear firm Qiaodan Sports. Former NBA megastar Jordan won part of his trademark suit after years of struggle for control over the rights to his Chinese name and his old Jersey number, 23.

In a ruling by the Chinese Supreme Court in 2016, Qiaodan Sports Co must stop using the Chinese characters for ‘Qiaodan’ on its merchandise. However, the court did not stop the company from using phonetic spellings of Jordan’s Chinese name using the English alphabet saying that they do not infringe on his right to use his name in the country.